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Redbook
Released on 10/13/2009 8:55:00 AM For wk10/10, 2009
Actual
Store Sales Y/Y change0.6 %

Highlights
Redbook reports the best year-on-year sales rate since April, up 0.6 percent as cold weather drove demand for seasonal goods in the Oct. 10 week. The report notes that Halloween sales are on track, boosted by earlier-than-usual displays. Redbook also notes that some retailers are marking down toys earlier than usual. The results offer an early indication of month-to-month strength compared to September. The Commerce Department will post September retail sales tomorrow in what promises to be the week's most important economic news.

Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales.  Why Investors Care
 

 
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