2010 Economic Calendar
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Chain Store Sales
Released On 4/8/2010 For Mar, 2010

Highlights
Easter shifts often create havoc with March-to-April economic comparisons, evident this morning in weekly jobless claims as well as today's monthly chain-store reports. This year's Easter shift, to the first weekend of April from last year's second weekend of April, pulled in an enormous amount sales from April, a month that has been essentially robbed. The year-on-year sales effect for chain stores ranges from about 2 percentage points to as much as 10. Warm weather, that drove in traffic especially late in the month, is also a factor behind the March's enormous gains, gains that point a third straight month of strength for the Commerce Department's ex-auto ex-gas category.

But there is telling evidence that March's gains are more than just Easter related. A heavy run of chains raised their earnings guidance this morning indicating that the extent of the gains is a surprise. But the roughly 50 chains that have reported March results so far are dominated by apparel, a component that makes up only 5 percent of total sales and which especially benefited from the warm weather. Still though, warm weather no doubt helped other components as well.

Two key components for retail sales look to post monthly gains as well: new car sales which make up 12 percent of total sales and gas which makes up 10 percent. The March retail sales report, to be released next Wednesday, looks to be a blockbuster, with gains looking to exceed the drag from seasonal adjustments. But the final verdict on March will depend on April's results, as only the combined two-month view will fully neutralize what ICSC-Goldman calls the biggest Easter effect since 1994.

Definition
Monthly sales volumes from individual department, discount, apparel, and drugstore chains are usually reported on the first Thursday of each month. Chain store sales correspond with roughly 10 percent of retail sales. Chain store sales are an indicator of retail sales and consumer spending trends. There is no official composite number for each month's sales, merely sales figures for individual chains. Also, which chains release monthly numbers varies over time as corporate policies sometimes change in regard to providing monthly numbers to the public in addition to quarterly data.  Why Investors Care
 

2010 Release Schedule
Released On: 1/72/43/44/85/66/37/88/59/210/711/412/2
Release For: DecJanFebMarAprMayJunJulAugSepOctNov
 


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