Econoday Report: Redbook February 9, 2010

2010 Economic Calendar

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Redbook

Released on 2/9/2010 8:55:00 AM For wk2/6, 2010

	Prior	Actual
Store Sales Y/Y change	0.8 %	2.0 %

Highlights
Redbook reports slightly above-plan sales for the Feb. 6 week with same-store sales up a year-on-year 2.0 percent boosted by the Super Bowl and sales of TVs, snacks and beverages. Redbook does report pockets of winter invnetories which are being cleared with markdowns. The Commerce Department is scheduled to post retail sales for January on Thursday.

Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales. Why Investors Care

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