2010 Economic Calendar
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Redbook  
Released On 3/23/2010 8:55:00 AM For wk3/20, 2010
PriorActual
Store Sales Y/Y change3.2 %3.6 %

Highlights
An Easter-calendar effect, together with surprisingly solid underlying demand, is making for the strongest retail results of the recovery. Redbook reports a plus 3.6 percent year-on-year same-store sales rate in the March 20 week, right at ICSC-Goldman's 3.7 percent rate reported earlier this morning. Redbook importantly offers a month-to-month comparison which is at a solid plus 0.9 percent, slightly lower than this time last month but still pointing to strength for the ex-auto ex-gas category of March's retail sales report. Redbook said warm weather helped sales and it reports particular strength across women's apparel and for lawn & garden equipment. Sales gains for the ongoing week are likely to increase further reflecting progressively easier year-on-year comparisons given this year's Easter shift to the beginning of April, a shift that will pull sales into March.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.  Why Investors Care
 
 

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