| Redbook |
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Released On 11/23/2010 8:55:00 AM For wk11/20, 2010
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Prior | Actual |
| Store Sales Y/Y change | 2.7 % | 2.5 % |
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Highlights
Shoppers are holding off ahead of Black Friday promotions, according to Redbook's index which came in at an on-year plus 2.5 percent in the November 20 week, down two tenths from the prior week. Month-on-month, Redbook is showing no change vs a plus three tenths target. Watch for Redbook and ICSC-Goldman this time next week for hard indications on the success of the Black Friday weekend.
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Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales.
Why Investors Care
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