Released On 11/23/2010 8:55:00 AM For wk11/20, 2010
Store Sales Y/Y change
Shoppers are holding off ahead of Black Friday promotions, according to Redbook's index which came in at an on-year plus 2.5 percent in the November 20 week, down two tenths from the prior week. Month-on-month, Redbook is showing no change vs a plus three tenths target. Watch for Redbook and ICSC-Goldman this time next week for hard indications on the success of the Black Friday weekend.
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.
Why Investors Care