2010 Economic Calendar
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Consumer Sentiment  
Released On 7/30/2010 9:55:00 AM For Jul(f), 2010
PriorConsensusConsensus RangeActual
Sentiment Index - Level66.5 67.0 57.9  to 68.0 67.8 

Consumer sentiment edged higher in the last two weeks of July, good news which doesn't really offset deep weakness in the first two weeks of the month. The University of Michigan/Reuters consumer sentiment index rose 1.3 points to 67.8 vs. 66.5 at mid-month and compared against 76.0 at month-end June. The expectations component showed the most resilience in today's report but at 62.3 remains severely depressed. Inflation expectations are dormant. Simply, the consumer's participation in the recovery is in question.

Consensus Outlook
The Reuter's/University of Michigan's Consumer sentiment index plunged in the mid-July reading, down nearly 10 points to a 66.5, putting this index back to the lows of last year. Both the expectations and current-conditions components showed roughly 10 point drops. Since the last reading, there hasn't been any notable net progress in unemployment claims, the stock market has swung back and forth, and economic news has been less positive. So, odds are that sentiment will be soft for the final July number.

The University of Michigan's Consumer Survey Center questions 600 households each month on their financial conditions and attitudes about the economy. Consumer sentiment is directly related to the strength of consumer spending. Consumer confidence and consumer sentiment are two ways of talking about consumer attitudes. Among economic reports, consumer sentiment refers to the Michigan survey while consumer confidence refers to The Conference Board's survey. Preliminary estimates for a month are released at mid-month. Final estimates for a month are released near the end of the month.  Why Investors Care
Consumer sentiment is mainly affected by inflation and employment conditions. However, consumers are also impacted by current events such as bear & bull markets, geopolitical events such as war and terrorist attacks. Investors monitor consumer sentiment because it tends to have an impact on consumer spending over the long run (although not necessarily on a monthly basis.)

2010 Release Schedule
Released On: 1/151/292/122/263/123/264/164/305/145/286/116/257/167/308/13
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