2011 Economic Calendar
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Redbook
Released On 4/26/2011 8:55:00 AM For wk4/23, 2011
PriorActual
Store Sales Y/Y change5.1 %5.3 %

Highlights
At a plus 5.3% year-on-year same-store sales rate in the April 23 week, Redbook reports a significantly greater Easter effect than ICSC-Goldman whose rate is more than two percentage points lower. Redbook reports last-minute Easter demand for children's apparel and candy and forecasts a 1.2 percent gain for month-to-month sales in a forecast that points to strength for the ex-auto ex-gas reading of the April retail sales report.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC-Goldman index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on through the month. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering about 10 percent of total retail sales.  Why Investors Care
 
 

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