2011 Economic Calendar
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Redbook  
Released On 8/23/2011 8:55:00 AM For wk8/20, 2011
PriorActual
Store Sales Y/Y change4.7 %3.6 %

Highlights
Redbook, like ICSC-Goldman, reports slowing in same-store sales during the August 20 week, to a year-on-year plus 3.6 percent to end a three-week run of rates that were well over four percent. Redbook says students, waiting to see what others are wearing, are holding back on back-to-school shopping. Yet the report does note back-to-school strength in the South where school starts earlier. Redbook also notes that retailers are driving sales with discounts which is hurting profit margins. Redbook's month-to-month call, which gives an indication on the government's ex-auto ex-gas category, has been slowing, now at a 0.2 percent gain from 0.7 percent at the beginning of the month.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.  Why Investors Care
 
 

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