| Redbook |
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Released On 12/6/2011 8:55:00 AM For wk12/3, 2011
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Prior | Actual |
| Store Sales Y/Y change | 5.4 % | 3.2 % |
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Highlights
The Black Friday week makes for a tough comparison for the following week. First ICSC-Goldman and now Redbook report a "lull" in the December 3 week. Redbook's year-on-year same-store sales tally slowed to plus 3.2 percent from the prior week's outsized 5.4 percent rate. Redbook believes shopping patterns have "intensified," that shoppers, seeking bargains, bulk up on Black Friday and then wait to shop at the last minute before the holidays.
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Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales.
Why Investors Care
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