| Redbook |
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Released On 12/20/2011 8:55:00 AM For wk12/17, 2011
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Prior | Actual |
| Store Sales Y/Y change | 2.9 % | 3.4 % |
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Highlights
Redbook's results show no more than modest strength in the December 17 week with year-on-year same-store sales growth at 3.4 percent, up a respectable five tenths from the prior week. Yet the four-week average is slowing, at 3.7 percent vs 3.9 percent for November. And Redbook's month-to-month rate, down 2.7 percent, points to trouble for the ex-auto ex-gas reading in the government's retail sales report for December. These results do not confirm the enormous strength seen earlier this morning in ICSC-Goldman's report.
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Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales.
Why Investors Care
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