| Chain Store Sales |
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Released On 2/2/2012 For Jan, 2012
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Highlights
Chain stores offer a mixed bag for January with some posting weaker-than-trend sales and some stronger stronger-than-trend sales. Those on the disappointing side are blaming mild weather during the month which held down sales of seasonal cold-weather goods. Some also blame delays in tax refunds. Those on the positive side cite the general strength of their offerings and business models. Today's results do not indicate any significant change in consumer behavior or spending trends.
Taken together the results point to little change for the government's ex-auto ex-gas reading of the monthly retail sales report, a reading that came in at a disappointing unchanged during December. The January retail sales report will be posted a week from Tuesday. The stock market is opening flat but not shares of retailers which as a group are moving higher this morning.
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Definition
Monthly sales volumes from individual department, chain, discount, and apparel stores are usually reported on the first Thursday of each month. Chain store sales correspond with roughly 10 percent of retail sales. Chain store sales are an indicator of retail sales and consumer spending trends. There is no official composite number for each month's sales, merely sales figures for individual chains. Also, which chains release monthly numbers varies over time as corporate policies sometimes change in regard to providing monthly numbers to the public in addition to quarterly data.
Why Investors Care
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