2012 Economic Calendar
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Redbook
Released On 2/28/2012 8:55:00 AM For wk2/25, 2012
PriorActual
Store Sales Y/Y change2.9 %3.4 %

Highlights
In pretty much complete contrast to ICSC-Goldman, Redbook reports strength in the February 25 week and strength for February as a whole. Redbook's same-store sales tally is at a year-on-year plus 3.4 percent in the week, up five tenths from the prior week for the best showing of the year. Redbook attributes the strength to warm weather, a factor that ICSC-Goldman believes held down sales. Redbook also notes early signs of strength for spring merchandise. The month-to-month comparison is another positive for Redbook whose sample reports a big 1.6 percent gain from January in a reading that points to strength for the ex-auto ex-gas reading of the government's monthly retail sales report. Who's right? Redbook or ICSC-Goldman? Thursday's reports from chain store sales could settle the question.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC-Goldman index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on through the month. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering about 10 percent of total retail sales.  Why Investors Care
 
 

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