2012 Economic Calendar
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Redbook
Released On 7/31/2012 8:55:00 AM For wk7/28, 2012
PriorActual
Store Sales Y/Y change1.3 %1.1 %

Highlights
Redbook, like ICSC-Goldman, reports a very weak same-store sales rate for the July 28 week, and, also like ICSC-Goldman, doesn't offer any convincing explanation. Redbook's plus 1.1 percent rate is the lowest since the Easter distortions of last year which really makes it the lowest rate of the recovery. Redbook sees the month-to-month rate at minus 0.5 percent which is a negative indication for the government's ex-auto ex-gas category.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC-Goldman index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on through the month. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering about 10 percent of total retail sales.  Why Investors Care
 

 

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