2012 Economic Calendar
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Redbook  
Released On 7/31/2012 8:55:00 AM For wk7/28, 2012
PriorActual
Store Sales Y/Y change1.3 %1.1 %

Highlights
Redbook, like ICSC-Goldman, reports a very weak same-store sales rate for the July 28 week, and, also like ICSC-Goldman, doesn't offer any convincing explanation. Redbook's plus 1.1 percent rate is the lowest since the Easter distortions of last year which really makes it the lowest rate of the recovery. Redbook sees the month-to-month rate at minus 0.5 percent which is a negative indication for the government's ex-auto ex-gas category.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.  Why Investors Care
 
 

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