| Redbook |
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Released On 10/9/2012 8:55:00 AM For wk10/6, 2012
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Prior | Actual |
| Store Sales Y/Y change | 2.3 % | 1.6 % |
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Highlights
Redbook reports year-on-year slowing in same-store sales growth for the October 6 week, to plus 1.6 percent which is five tenths below the four-week average for the lowest rate since August. The presidential debate kept shoppers at home early in the week, according to the report which on the positive side cites, like ICSC-Goldman, the week's cold weather as a plus for seasonal sales. Redbook sees trouble for October as a whole given the timing of Halloween which, falling this year on a Wednesday vs Monday last year, may push some related sales into November.
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Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales.
Why Investors Care
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