2012 Economic Calendar
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Redbook
Released On 12/11/2012 8:55:00 AM For wk12/8, 2012
PriorActual
Store Sales Y/Y change2.1 %2.2 %

Highlights
Chain-store sales growth is soft for a second straight week, at plus 2.2 percent for Redbook's same-store sales tally for the December 8 week vs plus 2.1 percent in the prior week and the 4.5 percent surge of the Black Friday week.

The report, whose results are very similar to ICSC-Goldman, notes the beginning of Hanukah helped the week's results. Otherwise, the report notes that sales have entered the "soft middle" of the holiday season.

Like ICSC-Goldman, Redbook says some consumers are "procrastinating" which hints at better sales leading up to Christmas. Rebook offers a monthly comparison which so far shows a 0.2 percent decline vs November in a reading that points, at least for now, to weakness for the government's ex-auto ex-gas reading.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC-Goldman index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on through the month. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering about 10 percent of total retail sales.  Why Investors Care
 

 

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