2012 Economic Calendar
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Redbook  
Released On 12/11/2012 8:55:00 AM For wk12/8, 2012
PriorActual
Store Sales Y/Y change2.1 %2.2 %

Highlights
Chain-store sales growth is soft for a second straight week, at plus 2.2 percent for Redbook's same-store sales tally for the December 8 week vs plus 2.1 percent in the prior week and the 4.5 percent surge of the Black Friday week.

The report, whose results are very similar to ICSC-Goldman, notes the beginning of Hanukah helped the week's results. Otherwise, the report notes that sales have entered the "soft middle" of the holiday season.

Like ICSC-Goldman, Redbook says some consumers are "procrastinating" which hints at better sales leading up to Christmas. Rebook offers a monthly comparison which so far shows a 0.2 percent decline vs November in a reading that points, at least for now, to weakness for the government's ex-auto ex-gas reading.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.  Why Investors Care
 
 

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