2012 Economic Calendar
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Redbook
Released On 12/18/2012 8:55:00 AM For wk12/15, 2012
PriorActual
Store Sales Y/Y change2.2 %2.4 %

Highlights
Redbook reports significantly less strength than ICSC-Goldman for the December 15 week. Redbook's same-store sales index is at a year-on-year plus 2.4 percent, which is nearly two percentage points below ICSC-Goldman. Yet the 2.4 percent rate is the best for Redbook since a 4.5 percent surge in the Black Friday week.

But Redbook is definitely seeing softness and reports that some retailers are selectively marking down winter items in addition to preplanned markdowns. Redbook's month-to-month tally shows a 0.2 percent decline which, at least so far, hints at weakness for the ex-auto ex-gas reading of the government's December retail sales report.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC-Goldman index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on through the month. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering about 10 percent of total retail sales.  Why Investors Care
 

 

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