2014 Economic Calendar
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Redbook
Released On 3/11/2014 8:55:00 AM For wk3/8, 2014
PriorActual
Store Sales Y/Y change2.9 %2.5 %

Highlights
Redbook, in sharp contrast to ICSC-Goldman released earlier this morning, reports sharp weakness in store sales during the March 8 week. Redbook's same-store year-on-year sales rate slipped to plus 2.5 percent, down 4 tenths in the week for the lowest reading since May last year. But Redbook sees improvement ahead when temperatures warm up and raise demand for seasonal goods. In a major negative for March, however, Redbook notes that this year's Easter, which is three weeks later than last year, will push sales into April at March's expense.

Definition
A weekly measure of comparable store sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC-Goldman index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on through the month. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering about 10 percent of total retail sales.  Why Investors Care
 

 

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