A tough comparison with last year's pre-Easter shopping week held down Redbook's year-on-year same-store comparison which fell 8 tenths in the March 29 week to plus 2.3 percent. This is the lowest reading since Easter comparison distortions in April last year. Easter shifts often distort weekly store-sale readings at this time of year. Note that Easter distortions are smoothed out by averaging March and April together.
A weekly measure of comparable store sales at chain stores, discounters, and department stores. Redbook tracks week-to-week change, month-to-date change, and year-on-year change with the latter the most closely watched reading. The report offers early indications on ex-auto ex-gas retail sales.
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