Americans' daily self-reports of spending averaged $107 in April, up $7 from March. The April figure is the highest monthly spending average since May 2008, although not meaningfully different from December's $105.
April's $107 is the ninth daily spending average of at least $100 that Gallup has recorded for any given month during nine years of tracking and the third consecutive such reading in 2017. Americans had spent at this level in the first half of 2008 before the global financial crisis that occurred that fall. It took eight years for spending to reach a three-digit average again.
From 2009 through 2014 -- in the immediate years after the 2008 financial crisis -- consumers' self-reported daily spending in April was relatively flat compared with March. Since then, April's spending averages have been slightly higher -- by at least $5 -- than March averages, as was the case in 2008. The latest $7 bump in spending is the largest March-to-April increase Gallup has recorded.
Spending in April was relatively robust among both higher- and lower-income earners, and was similar to what they spent during holiday spending in December which has consistently been the highest spending month each year since 2009. Daily spending among Americans living in households with annual incomes of $90,000 or more averaged $170 in April, matching their high for the past year in December. Those with household incomes of less than $90,000 averaged $81 in daily spending, about as much as they reported spending during the holiday season.