2008 Economic Calendar
Redbook
Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales. Why Investors Care

Released on 10/23/07 For wk 10/20 2007
Store Sales Y/Y change
 Actual 2.3%  
 Previous 2.6 %  

Highlights
Chain-store sales are definitely soft. Chain stores have been complaining of low traffic and poor sales for weeks, and today's chain-store reports from ICSC-UBS and now Redbook are showing year-on-year same-store growth under 2.5 percent. Redbook's rate for the Oct. 20 week, at 2.3 percent, was 1 tenth above ICSC-UBS's number. Watch for company statements from chain stores and of course for consumer sentiment data on Friday's calendar.


 
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